In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
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Air Date: 2023-10-11
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but ...
Air Date: 2023-10-11
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and s...
Air Date: 2023-10-11
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of ...
Air Date: 2023-10-11
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vapi...